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Unlike other brands that use sales to get rid of unsold products at the end of the season, we have chosen not to. We offer timeless fashion with unique and customizable pieces, made in limited edition using exceptional materials. We attach great importance to social and environmental responsibility, which is why we sell our creations at a fair price, without excessive margins.
Our brand has chosen not to have sales, as we offer a playful fashion experience where customers can express their personality through timeless and modular styles and shapes. We focus on quality and design to create seasonless and durable products, using carefully selected materials from Europe and manufacturing our models in France. We promote more responsible consumption by doing more with less.
While most fashion brands have significant profit margins (x 6-10, rate applied between the production cost and the selling price of a product), our company practices fair pricing for our products (margins approx. X3). We believe consumers should not have to pay exorbitant prices for quality clothing, which is why we strive to maintain reasonable prices while continuing to use high-quality, sustainable materials and ethically and locally manufacturing our products. We believe this approach allows our customers to consume responsibly while having access to quality products at reasonable prices.
Instead of having sales, we have implemented a loyalty program that rewards regular customers for their loyalty by offering them exclusive benefits. These benefits can include discounts on future purchases, gifts, exclusive events, special offers, etc. Customers can sign up for the program by providing their contact information and making purchases or completing specific actions. Points or loyalty levels are generally awarded based on each customer's activity, and can be used to redeem rewards.